Whether created by our team or curated from the digital universe, relevant content plays an integral role in our performance marketing processes. At initial touch point, relevant content provides an opportunity to attract and engage potential customers. More importantly, the dimensions of those interactions allow us to perfect the content to increase campaign performance. Upon acquisition of a customer, relevant content is integral in educating, building trust and cross-selling all of which ultimately increases the lifetime value of the user and ROI of the campaign.